Why do I hate multi-level marketing (MLM) programs?

I hate multi-level marketing (MLM) programs, and I've never been introduced to one that changed my mind. Most MLM companies are a perfect microcosm of the anti-1% sentiment they pretend to fight against. MLM companies sell the idea of being a business owner, creating...

LeadDyno vs Refersion

LeadDyno and Refersion are two of my highest referred Shopify affiliate management apps – and for good reason – but they have some major differences that impact whether or not I recommend them to a specific store. If you're here researching those two apps,...

Should I let anyone join my affiliate program?

If you're familiar with the philosophy QUALITY over QUANTITY – it very much applies in this scenario. Be VERY SELECTIVE about who you onboard as affiliates. Find affiliate partners that have experience in affiliate marketing and have audiences that relate to...

How do I find affiliates for my online store?

If you've already chosen which Shopify affiliate app to use and determined your commission rate, you may be wondering how to find and recruit affiliates to your program. Recruiting quality affiliates to sell your products is no easy task and there's no shortcuts....

How do I determine an affiliate commission rate?

So you've already chosen which Shopify affiliate app to use for your store and now you're wondering how much to offer your affiliates. It's something you'll want to put thought into before you begin to advertise your affiliate program. Here's some advice to get you...