ShoutOut is a versatile affiliate management app for Shopify stores that offers a wide selection of features at affordable price points. All paid plans include unlimited affiliates, unlimited sales, unlimited traffic, and even includes discount code tracking, QR codes, and MLM setup. ShoutOut offers in one low monthly fee what other apps charge up to hundreds of dollars for. They launched in early 2018, and have earned a solid reputation and positive reviews one client at a time. Personally, I only have positive things to say about the company. Their customer support is top notch, and they follow through on what they say. For example, they've hit every timeline they've given me for adding new features since they launched. I'm very impressed with both their software and support, and Shoutout Global has started to become my top choice for DIY Shopify store owners.
Plans & Pricing
Free Plan – Shoutout now offers a Free Plan to test their software which includes up to 30 sales. All plans, including their free tier, include unlimited visitors, affiliates, tracking requests, orders, and sales.
Essentials $39/month – Automated Reports, Pay To Join Affiliate Option, Mass Pay Affiliate Commissions, Product/SKU Commission Rates, Edit Affiliate Links, and Performance Based Commission
Growth $59/month – Adds Multilevel Marketing, API, Lifetime Association, Track Subscription Renewals, and Customized Fields
Pro $79/month – Adds ability to use your own domain
Unlimited: Visitors, Affiliates, Tracking Requests, Orders, Sales
Limited: Certain features only available on higher tiers.
Affiliate Signup Page – You can embed a sign-up widget onto any page on your website. (ie: Affiliate does not have to go to a separate non-branded domain to sign-up for your affiliate program.)
Custom Affiliate Dashboard – You can embed the affiliate dashboard onto any page of your website. (ie: Affiliate does not have to go to a separate non-branded domain to access their account and analytics.)
Track Affiliate Sales by URL: Yes (for the most part, this is standard among all services). Affiliate can create links to any page or product on the site.
Customizable URL: Yes, you customize the affiliate URL. For example, the default affiliate URL would be something like: https://www.mystore.com/collections/sale-items?p=xxxxxxx – where “xxxxxxx” is replaced with an affiliate ID number. However, the affiliate can also choose to customize and replace the affiliate ID number with their name or website name.
Track by Discount Code: Yes. Only one commission rate available per affiliate (ie: can't have separate commission rate for links vs discount codes). Automated coupon creation for new signups is available, including the ability to automatically set a discount for the customer (as well as the commission offered to the affiliate).
Track by QR Code: Yes, ShoutOut has a built-in QR Code generator.
Track by Customer E-mail: Yes, you can assign customers to affiliates for life, which means the original referring affiliate can be set to receive commissions for the lifetime of the customer, regardless of if the customer ever click on their affiliate link again. This feature available on Growth plans or higher.
Link to Individual Products: Yes, affiliates can link to any product or page on your site.
Sub IDs: Yes, affiliate can create sub-IDs for tracking purposes.
Syncs with Shopify Refunds: Yes, refunds are handled automatically which means that commissions are reversed from accounting ledger of affiliate.
Control Cookie Length: Yes, you can control the cookie length from 7 days to forever (ie: until the user clears the cookies off their computer).
Control Cookie Order: No, with Shoutout Global, the only option is for the Last Click / Last Affiliate to receive the commission. Most affiliate apps default to the Last Click / Last Affiliate method like Shoutout, but some let you change it to First Click / First Affiliate.
Commission Type: Commissions assigned for sales conversions only.
Recurring Commissions – Yes, there is support for recurring commissions. This feature available on Growth plan or higher.
Custom Commissions per SKU: Yes, you can assign custom affiliate rates per product/SKU.
Custom Commissions per Affiliate: Yes, each affiliate may have a custom commission rate. Automated increases based on lifetime or 30 day revenue for each affiliate are fully supported.
Only Pay For New Customers: No, this option is not available.
Multi Level Marketing (MLM): ShoutOut offers unlimited tiered affiliate levels. This allows you to have “Parent Affiliates” who receive ongoing commissions for referring “sub-affiliates”. Their MLM structure allows for different commissions to be set depending upon where the up-line sits in the MLM structure, and you can set custom commissions for referred affiliates. You can also use this to pay licensing fees for specific SKUs. This feature available on Growth plan or higher.
Performance Based Commission: Yes, Shoutout Global offers the ability to automate commission increases and add bonuses for your affiliates based on their performance.
Multiple Stores (Domains) w/ Single Affiliate Login: No, you can only manage one affiliate program through your account.
Payout Options: PayPal Mass Payments is supported – including for MLM. The only other option is Manual Payments – which you can record manually for any other way that you pay your affiliates. Payments appear in the affiliates dashboard and general ledger.
Customers into Affiliates: With this feature, you can automatically turn customers into affiliates. An automated email goes out to new customers upon a purchase. The email template that's used may be modified in ShoutOut. This function may be enabled or disabled.
Affiliate Import / Export: Yes, you can import an unlimited number of affiliates into ShoutOut as well as export affiliate data to third party apps like MailChimp, Klaviyo, etc.
Expanded Reporting: Reporting has been expanded to now allow time frame filtering, multiple searches and greater export functionality.
Languages: Shoutout Global now offers fully translated Spanish and French versions of their software on their three supported applications for Shopify, WooCommerce and Squarespace. This includes a full translation on all templates, letters, emails, dashboards, and notifications. This differs from other apps which only offer a translated menu system.
Zapier Integration: Yes, Shoutout integrates with Zapier. With this type of integration, you can do things like: 1) Create an automated Google Sheet of all your affiliates which is automatically updated. 2) Send a newly signed up affiliate's details to MailChimp or Klaviyo. 3) Send a new affiliate to a third party software application for on-boarding, etc. This is a great feature because Zapier integration with your other applications automates a lot of tasks which would otherwise have to be done manually, which takes time and leads to human error. In my experience working with affiliate programs, this feature is a game changer and could be a deciding factor to go with Shoutout depending on the needs of your business. The only other app that offers Zapier integration is Refersion. This feature available on Growth plan or higher.
Shoutout's Zapier integration is currently in Beta so it's not listed publicly, however you can access it via this Zapier Invite Link. However plenty of people are using the integration and it's available out of the box on every account. The invite is also shown from the information icon next to the API key in ShoutOut > Settings > Accounts Settings > API Key.
About ShoutOut the Company
ShoutOut was started in 2018 in Australia by Database Plus. Their mission is to ensure the success of all online stores using their affiliate marketing solution and be an alternative to expensive pay per click advertising. They were inspired to create a new affiliate app because existing, high quality affiliate programs all charged based on orders received or affiliates created, whereas ShoutOut has one low flat fee regardless of the success of an online store. They pride themselves on having an easy to use interface that's clean, fast and straightforward to use. ShoutOut also prides itself on their fast customer support turnaround – responding to all support requests within 24 hours (during normal business hours).
Their future plans include development in 2019 on providing affiliate linking for individual SKU's, custom (named) links and automated increases in commission based on revenue generated.
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